Greg’s dream at that time was to see someone in a bar pull out their phone and check in to their beer on Untappd. Initially Untappd was a web-based application when it was first launched, but the Google Play and iOS apps eventually followed two years later. There was no “e” in Untappd, for the same reason there is no “e” in Flickr, the domain was already taken. The idea of doing something with beer and user location was hot in Greg’s head, so hot that he developed the initial prototype for Untapped in under 24 hours. At the time, Greg was looking for a designer and Tim proved to be the perfect fit for his project. Greg met his co-founder Tim Mather on Twitter. So we combined the two loves that we had, social networking and Foursquare, and Untappd was born”, recollects Greg in the‘Untappd Drinkumentary’ released to celebrate Untappd’s 10 year anniversary. “Drinking beer is a very social activity, but there was never an online representation of that for this particular endeavor. Ivan Kovacevic from Wine&more and Greg Avola of Untappd Drinking Socially One of the early adopters of Foursquare was Greg Avola, a software engineer who came up with the idea to make an app that is similar to Foursquare, but with beer being the primary focus and central activity. Foursquare allowed you to check-in to places, share that information with your friends, and earn various interesting badges and points. It was the year of Foursquare, a very popular application launched by Dennis Crowley (the guy who previously sold one other location-based startup named Dodgeball to Google) in 2009. Foursquare + beer = Untappdīack in 2010 social media was just beginning to take serious traction.

We recently had a chat with founder Greg Avola who took us on a trip down memory lane and into the future. There’s hardly a craft beer enthusiast out there who hasn’t heard of ‘Untappd’, a social discovery app for beerdrinkers that allows you to check-in to beers, rate beers and share reviews with the world all while “earning loyalty badges”. Pick your wine based on the food you will be cooking.

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Untappd for liquor